Evaluation

For my evaluation this year I decided to be more creative and have decided to use a prezi to present my information. Below is the finished product.



My videos on my evalutation play on the Mac however on some computers they don't. I will add the links to my videos for the questions below...

Question 1
Question 2
Question 3
Question 4


Audience Feedback
Audience Feedback 2

Below is a brief discussion myself and my partner had about our magazine advertisement designs.

Final Magazine Advertisement

Below is our Final Magazine Advertisement for our Digipack. We have taken ideas from both mine and Paiges design and below is the finished product. We have decided to pretty much use the same front cover as our actual digipack as this will allow our target audience to instantly recognise the advertisement, create a 'brand identity' and allow the link to be made from the advertisement to our Digipack.

Construction of the Magazine Advertisement

Comparing the Design that I had come up with, and the Design that Paige had come up with, we took ideas from both to construct our final Magazine Advertisement for our Digipack. Below I will take you through the construction process. 

As you can see we have decided to stick to our digipacks initial front cover and use this for our Digipacks overall theme. We positioned the Silhouettes and frames in the middle of the advertisement as this is what is going to capture our target audiences attention and draw them into our project. By sticking to our theme of the digipack we have created our own 'brand identity' so this advertisement will be instantly recognisable with our digipack. 

We then added in the title of our Digipack and the bands name. Again we have stuck to the text style we used on our digipack and positioned it at the top of the advertisement. We have done this as it is in the style of our digipack and it is basically our digipacks front cover.

From my market research, I found that when promoting a digipack, lots of advertisements included star ratings from well known magazines/newspapers ect which will give the digipack credibility and encourage people to buy the digipack if they know it will be a good listen. We decided to position the star ratings underneath the silhouettes. The stars colour is white as this is the colour scheme we used on our digipack. 

We then decided to add the names of the magazines in capital letters but a much smaller font that our previous titles. We chose a font that matched our old fashioned/antique theme and again had the text in white as this is what we used on our digipack. 

I really liked on Paige's design how she included a quote from a listener onto her advertisement. So we used this same quote and positioned it underneath the star ratings. Again the text matches our theme along with the colour scheme.

Finally, to give our magazine advertisement credibility and make it more realistic, we included a made up website for our band and three symbols in the bottom corner. We included our QR code, our production company's logo and our music logo. 

First Drafts of our Magazine Advertisement

As my post before showed, myself and my partner Paige both created plans for the magazine advertisement and below are the advertisement's we both constructed on fireworks. We will take elements from both to create our final project.

My Design...

Above is my design I created for our Magazine Advertisement. I was going for a simplistic approach by having as minimal amount of information as possible. I used the same background on our digipack as well as the text style for the bands name and the digipacks name. I included star ratings to give our digipack credibility and encourage an audience to buy it. I also included the bands website and a QR code, our company's logo and a music company's logo. 

What Worked Well...

- Sticking to the theme we have used throughout our digipack through the background, text/font style and text/font colouring.

- Included a QR code that I had generated my self.

- Included our production company logo and a credibility music industry logo.

- Included the bands website.

- The positioning of the star ratings. 

What Didn't Work Well...

- The advertisement as a whole looks to plain and an audience may become unsure or confused as to what the product being promoted actually is. 

- There is to much of a space between each element so it looks like I have spread them out to fill the whole page. 

Paiges Design...

Below is Paiges Design for our Magazine Advertisement for our Digipack. She has also stuck to the overall theme of our digipack by using the same background/text styles/ colour scheme ect. However different from mine she has included the frames onto the digipack which I really like. She has added the star ratings inside the frame and also included a quote from a listener. She too has added the same symbols as me and website and has positioned the bands name and digipack albums name at the bottom of the advertisement. 

What Worked Well...

- Sticking to the overall theme that we have used in our digipack.

- The use of the frames onto the magazine advertisement.

- The use of the star ratings to give the album credibility.

- The use of a quote from a potential listener so an audience would be more inclined to buy the album knowing that someone has listened to it and thinks its worth buying.

What Didn't Work Well...

- Upon further inspection the audience may also get confused with the product actually being promoted because it looks and feels like an advertisement for a film.

- The positioning of the text at the bottom doesn't draw in any attention and should be further up the advertisement.

- I am not keen on having the star ratings inside the frames as it looks like an advertisement for the oscars rather than  a Digipack.

Magazine Plans

As we did for our Digipack, myself and Paige have both drawn up a plan of what we think the magazine Advertisement should look like.

My Design

Above is the design that I have came up with. I was going for a more simplistic approach while sticking to the theme that we had running throughout our digipack. 

Paige Design

Above is the design that Paige has come up with.

Design we have done together

Above is a design that we have created together using elements from each of our single designs. We have decided that we will create all three of the designs and then choose a final one.

QR Generator

When we did research for our Digipack, we noticed that the more modern albums had QR codes on the back. We included this aspect onto our own Digipack using one we found off google images. However, we then decided that we wanted to include a QR code onto our magazine advertisement to make it fit the modern audience and allow our target audience to get further updates on the band we created. To do this I found a website through google that allowed me to generate our own QR. 

Above is a screen shot showing the process which was actually very simple. I just typed in a website that we wanted the code to scan to and we decided to link it up to mine and Paiges group blog.

Below is our very own QR code.