Lip Syncing Activity

*click on the actual slides for the information to appear*

Music Video Inspiration

Music Video Inspiration on Prezi

After researching countless amounts of music videos, myself and Paige Woods have narrowed it down to 3 that particularly appealed to us. This prezi, will briefly discuss the ideas that we will take from each of the videos and incorporate into our own, to make it the best it can possibly be. A new blog post at a later date will analyse the videos in further details. 

To help with my music video research, I think it is necessary to look at what theorists say about music video's. I will be focusing on 3 key theorists, Carol Vernallis, Andrew Goodwin and Steve Archer. I will take into consideration everything they say when creating my own music video. 

Narrative

Carol Vernallis when talking about the narrative depicts how the video is a visual response to the narrative. Meaning, what is happening on screen reflects the choice of lyrics the artist is singing. However she then goes on to say how the narrative may not always be complete and can be partial with the video appearing disjointed and in fragments. The video has something driving it forward but this may not necessarily be the narrative and could be the music or other elements however the video is left uncompleted and can lead to many questions about the narrative that won't always be answered through the video. Finally although the video may have a theme or narrative, it is probably displayed in a montage style, rather than one clear focus.

Editing

 She states that a clear convention of music editing is that the video may disrupt or break many of the rules of continuity editing. The editing may also be bought to the foreground, become visible and not hidden as apposed to the invisible style of continuity editing. Basically the video will have a style of editing running throughout that is distinctive to that video.

Camera Movements and Framing

 Vernallis says that establishing shots are one of the key camera features of a music video and are used frequently throughout as is the same with closeups. The style of framing of the video again is quite distinctive to the video and also the camera may move in time with the lyrics. Extreme shot types are also very common.

Diegesis

In terms of media the diegesis is the world of the music video. Vernallis explains how the diegesis will be revealed quite slowly. The actions in the video won't always be completed and may be disrupted in some way. There will be many repetitions throughout the video and some frames will appear more important than others. 

Andrew Goodwin argues that a female performer is frequently objectified throughout a music video. Through the camerawork and editing, there is a lot of emphasis on the sexualised treatment of the star. The female character is often used for 'display purposes'.

He also states that the visuals on screen, amplify or contradict the lyrics and music. Basically meaning that what is happening on screen, don't always follow the story of the lyrics but gives a great effect. He also says that genres of music have their own style of music videos. He agrees with Vernallis by saying that close up shots are basically a necessity. However interestingly, he goes on to say that the artist/band through their videos often create an iconography which then becomes their star image, something they will get recognised for and is almost a promotion of the artist/band itself. Finally that intertextual references are popular within a music video.





Steve Archers theory argues that their needs to be a a strong and coherent relationship between the narrative and performance in music videos. This is a contrast to Goodwin's theory as he believes there doesn't have to be and instead says that what is happening on screen doesn't necessarily have to match the lyrics. He says that the music video will reflect the genre of music. Archer goes on to say that a music video will cut between a narrative and performance from the artist/band. Finally he says that a choreographed dance might be a part of the performance or something added to the video that will aid visualisation.