Casting and Costumes

When looking at casting for our music video, I feel myself and my partner had an unspoken agreement that Joe and Louise would be the actors we would use. This was for many reasons;

- They were the artist who wrote the song so would be able to portray the emotion of the song correctly

- As they were the artists they would be instantly recognisable for the audience

- They also are the right age for our target audience to feel they are able to relate to them. 

As we have decided on our music video being entirely in black and white, we still had to focus carefully on how our characters would be styled. The picture above shows what our characters are going to look like. We have opted for quite formal dress wear as we wanted the narrative to depict the characters getting ready to go out on a 'date'. The clothes they are wearing are black and white only, with no colour as we feel that as the music video is in black and white, you won't as an audience be trying to guess the different colours and it would help with the colour contrasts on the video.

The song 'I See' was an original song by Joe himself and only featured his vocals on the track. As soon as we heard the song we fell in love with it, but thought their was something missing. After much deliberation and discussions, we decided to incorporate female vocals onto the track, which is where Louise comes in. Adding female vocals enables us to create a more fitting story line to the track.

When Louise was first added into the song, the lyrics where the same and after playing it back a couple of times we realised as a female, it didn't quite fit. Joe and Louise have worked on this and changed the verses slightly so they make more sense. 

Story Board

Copyright Permission

If we were creating a music video using a copyrighted song, we would have to secure permission from the artist themselves to enable use to use the track. We feel its a good idea to obtain permission from Joe and Louise to use their song to make it more official.

Below we have created a small contract, as such, asking for permission to use their song. We will ask them to sign it and upload a copy when they have.

The last week myself and my partner Paige Woods have created ourselves a mood board so we can get a clearer idea of the outcome of our music video. Creating a mood board allows us to add or change ideas if we feel the need, although our idea is quite definitive. Above is a video of us explaining our mood board and below are photos to show close up of each section.

FINAL MOOD BOARD

MISE - EN - SCENE

EFFECTS

IDEA

INSPIRATION

CAMERA ANGLES

Target Audience and Social Networking

Genre Selection

As you are aware myself and my partner Paige have already selected a song that we will use to create our music video and this falls into the Indie music genre. So I will now conduct some research into what my target audience will be when creating our music video.

In this day and age, Social Networking is an excellent tool in terms of promotion/feedback and I will exploit this for my own music video. I have uploaded the song we will be using for our Music Video to 'Facebook' which will allow me to receive feedback on my music video. The feedback I will receive will also allow me to understand what target audience I will be aiming for based on their opinions on the video. 

Although my previous target Audience suggested that our video would appeal to both male and female audiences, after uploading the song onto Facebook and allowing people to actually here it, it has become clear that it mainly suits a female audience from the ages of 15 - 20.