Brief History
Digipacks were first created by MeadWestvaco and their product, which is called Digi-Pak is trademarked. However, this type of format became increasingly popular among manufacturers so the generic digipack came to be used to describe all soft CD packaging.
Conventions of a Digipack
- A digipack is a type of CD packaging that is made out of card stock or heavy paper/cardboard material.
- They can flip open like a book or have three parts so that one portion of the packaging opens to the left and another to the right.
- The portion that holds the CD will be made out of plastic which is simply attached to the paper background.
- It is slightly more than just an ordinary CD, for example, it can contain bonus material such as music videos, clips of the band, bonus songs ect.
- It will contain material that will attract an audience to buy the digipack rather than just downloading the album
Analysis of existing Digipacks: Mumford and Sons 'The Cave'
When the digipack is laid out in this format so I can see every side, what becomes apparent is how the digipack follows a consistent theme throughout. The idea of a building has been incorporated onto every face of the digipack. As Mumford and Sons produce 'folk' sounding music, they have included this element through their use of mise-en-scene via their dress code and overall style of the digipack. This theme also can be shown through the colour scheme and style of texts.
Another element that I have noticed is how the text underneath the track listing is in a significantly smaller font. This could be so it doesn't draw the attention away from the actual album but is still included as it is important.
What Works Well...
- The consistency of the theme. How its runs on every face of the overall digipack.
- I found it extremely creative how the front panel of the digipack is the front of a building and the back panel is the back of a building.- As the front panel shows the front of a shop/display, I really liked how the artists appear as mannequins in the front window.
- The simplicity of the overall theme.
- The style of text chosen to use fits well with the overall theme.
- The colour scheme is quite simplistic and neutral adding to the theme.
- The old fashioned style, which is what myself and my partner will definitely consider for our own digipack.
What Doesn't Work Well...
- I can't really say I have much to criticise about this digipack. However the one thing that can be looked into is will an audience feel it is too simplistic?
Analysis of existing Digipacks: Katy Perry 'California Girl'
Like with the digipack I have analysed above, their is a consistent them that runs throughout this digipack. The overall style and 'candy theme' of the digipack has been incorporated throughout, for instance the pink clouds could symbolise 'candyfloss' and the CD's are patterned like that of sweets. This fun and playful theme is also symbolic of the artist Katy Perry and would be instantly recognisable with her fans and intended audience. The theme represents the type of music that can be heard on the album.
What Works Well...
- The consistency of them theme throughout the digipack
- How the pattern on the CD's also stick to the theme.
- How the digipacks theme suits the artist and will be instantly recognisable among the intended audience.
- The theme of the digipack will appeal to a female audience and the artists images will appeal to a male audience.
What Doesn't Work Well...
- The albums theme has an obvious contradiction as although the 'candy' theme is very childlike, the images do slightly contradict.
The positioning and style of font used to list the track listing is quite boring and not very appealing.
The positioning and style of font used to list the track listing is quite boring and not very appealing.
- The images in the booklet as well are obviously posed and when creating my own digipack I want it to have a realistic feel to it.
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