Magazine Advertisement For our Digipack: Research

The second ancillary task that myself and Paige have decided upon is to create a Magazine Advertisement for the release of our digipack. So, as I did before I began creating my digipack, I will begin by researching existing advertisements and their codes and conventions.

The first existing product I have chosen to research is the magazine advertisment for Ellie Gouldings Digipack 'Lights'. The whole advert appears to incorporate much of the same elements that can be seen on the actual digipack which enables an audience to relate this advert with her actual digipack. This is a good example of cross media marketing styles where the album can be displayed in shops and the advert in magazines creating a link between the two for the intended audience. This will be a feature that I should consider using in my own magazine advertisement.

Ellie Goulding: Lights The whole advert seems to successfully incorporate the name of the digipack which I find particularly clever. For example, the name of the digipack is 'Lights' and the colour gold has been used to reflect the glow of an actual light. The artist herself, the main feature of the advertisement has a golden glow about her skin and her hair is also golden with the added effect of the glitter golden lightening given the advertisement its own identity.
The artists is the main focus point of this advertisement allowing her product to become instantly recognisable and allows for her own identity to be shown. People will recognise this advertisement to be connected to her album. The artists names appears in capital letters as does the digipack name so it is the first thing you notice. Underneath in a much smaller texts are quotes from well known music magazines and newspapers with star ratings giving the album credibility and would encourage an audience to buy the product. I will have to use this feature for my own advertisement.
Also included is the artists website and other features, so not only does the advertisement promote the album, but also the artist herself possibly widening her fan base.

The second product I will be looking at is the magazine advertisement for The Drums digipack. As with the previous advertisement I have researched, this one to incorporates elements from the actual digipack allowing the two products to form a connection and a familiarity with its target audience. So, I think its a must that I use this feature when creating my own magazine advertisement. However what I particularly like about this advertisement is its simplicity. How the artist themselves aren't featured on the actual advertisement as they allow their music and their digipack to do all of the talking. The simple background of a curtain on the stage suggests the bands love of performing and sharing their music.

The Drums: The DrumsThe name of the band and the digipack again are written in bold capital letters as this is the first thing an audience will notice and it is what will capture someones attention and draw them in to actual focusing on the product being offered. Again a feature that has been used is the use of star ratings from top newspapers and magazines allowing the digipack to have a sense of credibility which could possibly help with sales of the product as it will encourage an audience to buy it. They have seemed to use quite a lot of star ratings suggesting that their album is definitely worth buying.
Another feature included is the bands website address again promoting the band allowing them to possibly widen their fan base. In the corner as well are also their music company's and producers logos which also adds a credibility to the advertisement.